Get ready for the 16th Annual ASE Instructor Training Conference – live and in person! Get 20+ hours of technical update training, connect with industry peers, and much more! Reserve your spot today to be part of the LARGEST Automotive Instructor Training Conference in the nation!

Who: Every high school and college auto, collision, or truck instructor

When: July 20-23, 2026

Where: Embassy Suites Frisco, 7600 John Q Hammons Dr, Frisco, TX 75034 (north Dallas). Rooms are $179 per night plus fees and taxes. Click here to reserve a room at the Embassy Suites. Note: hotel rooms at the group rate at Embassy Suites are just about sold out. Click the Hotels tab on the left to see alternative hotels within easy walking distance of the Embassy Suites.

Conference Fee (this includes access to all meals, networking events, and training sessions):

• $825 for instructors/school staff from ASE-accredited programs
• $925 for instructors/school staff from non-accredited programs
• $525 for family members of instructors (includes meals and networking events for family only, not other school staff members) After you register, click HERE to register your family members (select "register someone else under their email address".)
• $525 for industry colleagues (this is for attendees from industry partner companies and sponsors, not school staff members or instructors. Conference sponsors receive a limited number of passes.)

Meals: Most meals during the conference are included. Breakfast is included if you stay at the Embassy Suites. See the agenda for details.

Payment: You can pay by credit card, purchase order, or check, either now or later.

Need to submit a written request? Use our Sample Justification Letter.

Evaluation Team Leader (ETL) Training is available at no extra cost from 8 am - 4 pm on Monday. You can select this session when you register for the Conference. Seats are limited and are only available to instructors attending the Conference. Stay tuned for information on other 2026 ETL training sessions.