Nonprofit leaders are trusted voices for their causes, but many aren’t sure how to show up online. This interactive session covers how to engage with purpose, why LinkedIn is a powerful platform for thought leadership, and how to turn everyday work into content.

Participants will audit their LinkedIn profiles and leave with a personalized 30-day plan.

We want participants to recognize that they already have expertise worth sharing. With a clear purpose and a simple plan, nonprofit leaders can use LinkedIn to raise their visibility, amplify their organization, and build meaningful connections.

MEET THE PRESENTERS

Kristy Callaway is a Communications Strategist at Elmore with nearly 25 years of experience in media, public relations and strategic communications. A former journalist with past roles in television, radio and print, she specializes in media relations, writing, crisis communications and social media strategy, using digital platforms to showcase expertise, strengthen reputations and build online communities.

Andrea Brown is a Senior Digital Content and Social Media Strategist at Elmore with more than 16 years of experience in strategic communications, content development and social media leadership. She specializes in organic and paid social media strategy for clients in the nonprofit, commercial real estate, education and legal sectors, using data analytics to create content that connects with audiences and supports clients’ digital goals. Andrea holds a master’s degree in professional communications and digital media from Texas Southern University and a bachelor’s degree in journalism and communications from Hampton University.