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    Primary Contact:
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    Register ▸
    Building A Strong AEC Brand | Chicago
    Building A Strong AEC Brand | Chicago
    Zweig Group SEMINAR
    Thu, June 20, 2019 @ 07:30 AM — Fri, June 21, 2019 @ 03:00 PM
    THIS EVENT IS 100% FREE!

    Zweig Group presents Building A Strong AEC Brand

    Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows. 

    These two courses together will complete your understanding of what drives growth and success in firms thus empowering your career advancement and opportunities. 

    DAY ONE PROGRAM OVERVIEW

    What’s different about business development, marketing, and selling Unique challenges of marketing in a professional services firm

    How to market and sell a service as a product 

    Opportunities for AEC firms where most go wrong in their marketing Differentiation techniques 

    Branding for AEC firms 

    The growing importance of social and content marketing 

    Marketing strategy and tactics that drive sales and business development success 

    DAY TWO PROGRAM OVERVIEW: 

    What’s different about business development, marketing, and selling Dispelling the myths about selling

    How to overcome “sales reluctance” 

    A practical system of targeting and specialization 

    Techniques for dealing with obstructions 

    Proposals that get noticed 

    Presentations that will get the job 

    The client-centric approach 

    REGISTER TODAY


    Registration: Open
    All times are Central Time (unless otherwise specified)
    Event Dates
    JUN
    20
    THURSDAY
    to
    JUN
    21
    FRIDAY
    7:30 AM to 3:00 PM
    Registration Closes
    June 20, 2019 @ 12:00 am
    Location
    Address
    Swissotel
    323 E. Wacker Drive, 60601
    Chicago, IL  USA
    Summary Agenda
    AGENDA
    Thursday, June 20
    7:30 AM to 8:30 AM
    Breakfast & Registration
    8:30 AM to 12:00 PM
    General Session
    12:00 PM to 1:00 PM
    Lunch
    1:00 PM to 4:00 PM
    General Session
    Friday, June 21
    7:30 AM to 8:30 AM
    Breakfast & Registration
    8:30 AM to 12:00 PM
    General Session
    12:00 PM to 1:00 PM
    Lunch
    1:00 PM to 3:00 PM
    General Session
    Featured Speakers
    SPEAKER
    Chad Clinehens
    CEO, Zweig Group
    John Zweig
    Selection Options
    US Dollar
     
    registration
    BUILDING A STRONG AEC BRAND
    BUILDING A STRONG AEC BRAND
    $ 1,675.00 
    Swissotel
    Thursday Jun 20, 2019 @  07:30:AM — Friday Jun 21, 2019 @  03:30:PM CST
     
    Attendee Registration
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