Zweig Group presents BUILDING A STRONGER AEC BRAND | HOUSTON | OCTOBER 10
Zweig Group’s Building A Stronger AEC Brand is the first real marketing course for AEC firms. Designed to bring clarity and distinction between marketing and sales (Business Development), this course will aid all levels of staff to understand how to market the firm and build the brand in their respective roles. The one-day seminar covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.
PROGRAM OVERVIEW - BUILDING A STRONGER AEC BRAND
Add AEC Business Development Training | Houston | October 11 - SAVE $275
Building A Stronger AEC Brand course is complementary to AEC Business Development Training, making the two courses together the ultimate training for driving growth.
Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.
These two courses together will complete your understanding of what drives growth and success in firms thus empowering your career advancement and opportunities.
PROGRAM OVERVIEW - AEC BUSINESS DEVELOPMENT TRAINING | HOUSTON | OCTOBER 11