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    Building A Strong AEC Brand | Houston
    Building A Strong AEC Brand | Houston
    Zweig Group EDUCATION
    Thu, October 10, 2019 @ 07:30 AM — 03:00 PM
    THIS EVENT IS 100% FREE!

    Zweig Group presents BUILDING A STRONGER AEC BRAND | HOUSTON | OCTOBER 10

    Zweig Group’s Building A Stronger AEC Brand is the first real marketing course for AEC firms. Designed to bring clarity and distinction between marketing and sales (Business Development), this course will aid all levels of staff to understand how to market the firm and build the brand in their respective roles. The one-day seminar covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.


    PROGRAM OVERVIEW - BUILDING A STRONGER AEC BRAND

    • What’s different about business development, marketing, and selling Unique challenges of marketing in a professional services firm
    • How to market and sell a service as a product 
    • Opportunities for AEC firms where most go wrong in their marketing Differentiation techniques 
    • Branding for AEC firms 
    • The growing importance of social and content marketing 
    • Marketing strategy and tactics that drive sales and business development success 


    Add AEC Business Development Training | Houston | October 11 - SAVE $275 

    Building A Stronger AEC Brand course is complementary to AEC Business Development Training, making the two courses together the ultimate training for driving growth.


    WHY?

    Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows. 

    These two courses together will complete your understanding of what drives growth and success in firms thus empowering your career advancement and opportunities. 


    PROGRAM OVERVIEW - AEC BUSINESS DEVELOPMENT TRAINING | HOUSTON | OCTOBER 11

    • What’s different about business development, marketing, and selling Dispelling the myths about selling
    • How to overcome “sales reluctance” 
    • A practical system of targeting and specialization 
    • Techniques for dealing with obstructions 
    • Proposals that get noticed 
    • Presentations that will get the job 
    • The client-centric approach 



    REGISTER TODAY


    Registration: Inactive
    All times are Central Time (unless otherwise specified)
    Event Date
    OCT
    10
    THURSDAY
    7:30 AM to 3:00 PM
    Location
    Address
    Hotel Sorella
    800 Sorella Court, 77024
    Houston, TX  USA
    Summary Agenda
    NEW AGENDA
    Thursday, October 10
    7:30 AM to 8:30 AM
    BREAKFAST
    7:30 AM to 3:30 PM
    Building a Strong AEC Brand Registration
    7:30 AM to 3:30 PM
    Confirmation
    12:00 PM to 1:00 PM
    LUNCH
    1:00 PM to 4:30 PM
    GENERAL SESSION
    Friday, October 11
    7:30 AM to 8:30 AM
    BREAKFAST
    8:30 AM to 12:00 PM
    GENERAL SESSION
    12:00 PM to 1:00 PM
    LUNCH
    3:30 PM
    See full Agenda
    3:30 PM
    See full Agenda
    Attendee Registration
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