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February 23rd, 12pm ET- Convert Your Followers into Guests
Get your followers into your salon chairs by learning how the Instagram algorithm works, crafting a strong bio, and sharing content that will drive action.
March 23rd, 3pm ET- Building Social Media into Your Salon’s Culture
Tatum Neill, Insta Coach & Social Director for Aveda North America, is taking over this Social Media Master Class to share HOW to build social media into your salon's culture! This class is all about engaging your team and building an environment that inspires creativity.
April 27th, 3pm ET- Target Your Ideal Guests, Organically & Paid
Mari Smith has graciously accepted our invitation to provide this exclusive workshop for The Salon People Owners & Managers. Mari speaks all over the world and consults with major brands as well as small business owners on how to generate solid results using social channels, predominately Facebook and Instagram. You’ll learn:
• Mari’s evergreen formula for generating consistent organic reach,
• How to cut through the noise and attract your best salon guests, and
• How to get started the right way with effective ads to reach your perfect clients.