ELEVATING DOER-SELLERS

Marketing and Business Development Strategies for Doer-Sellers

PROGRAM OVERVIEW:

During the next ten years, over 50% of architectural, engineering and construction firms are expected to increase their use of doer-sellers. Zweig Group’s Marketing and Business Development for Doer-Sellers is designed specifically for technical professionals in AEC firms. Participants will walk away with marketing and business development techniques that will help their careers grow as they help their firms grow. Whether you are a project manager just starting to engage in business development or you are a firm leader who is responsible for bringing in the majority of the work, this course is for you. Using research and case studies, we get from the most successful firms; this course will empower attendees to build their careers and their firms.

DATES AND LOCATIONS:

• April 30 – May 1, 2019 | Salt Lake City | Church & State
• June 20 – 21, 2019 | Chicago | Swissotel Hotel
• October 10 – 11, 2019 | Houston | Hotel Sorella

 AGENDA:

Day 1:

• Business development, marketing, and branding – What’s the difference?
• Implementing a strategic business development program
• Maximizing client relationships
• Client capture planning
• Power positioning

Day 2:

• Intentional Networking
• Creating client personas as part of your marketing strategy
• Creating powerful moments in your client’s journey
• Persuasive, powerful, pursuit strategy
• Strategies for marketing and business development alignment

COURSE FEE INCLUDES:

• A comprehensive seminar workbook
• Special discount on all Zweig Group survey and publications
• Breakfast, lunch, and refreshments
• Access to a discounted rate on hotel lodging once registered for the event (Chicago: $209 Houston: $189) 
• *Registration fee does NOT include hotel lodging. 

RECEIVE CONTINUING EDUCATION CREDITS!

Two Day: 12 PDHs/ 12 CEUs Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each course.

To be notified of future dates and locations or for immediate assistance, please email: mswann@zweiggroup.com or call our customer support team at 1 800 466 6275