Giving Tuesday 2024 saw a record-breaking $3.6 billion in donations in the US, a 16% increase from the previous year. Over 36.1 million people participated. Does the thought of managing a Giving Tuesday campaign for your organization feel overwhelming? It doesn’t have to be. In this practical, step-by-step workshop, you’ll learn how to plan and launch an effective Giving Tuesday campaign without burning out your team. We’ll break down what really works, from setting realistic goals to leveraging digital tools and engaging your supporters. You’ll leave with a clear campaign blueprint you can adapt and reuse, plus tips to keep your fundraising simple, authentic, and impactful.

Whether you’re a small nonprofit or an established organization, this course will help you turn Giving Tuesday, or any campaign, into a confident success - and maybe even enjoy it along the way!

MEET THE PRESENTER

Kristyna Torres Cruz is a nonprofit development strategist and speaker with nearly two decades of experience in fundraising, donor engagement, and storytelling. She helps mission-driven organizations grow their impact and has worked with organizations across Houston and beyond, leading initiatives in major gifts, volunteer recruitment, Giving Tuesday, and digital engagement. She also teaches nonprofit digital strategy at Rice University’s Glasscock School, where she empowers professionals to elevate their fundraising through creative, community-centered approaches. Whether behind the scenes or on stage, Kristyna is passionate about turning strategy into action, and generosity into lasting change.