Do you ever hesitate when a neighbor or a donor prospect asks, “So what does your organization do?” Ever wish for a do-over after having a casual chat where you stumbled through your agency’s mission—or just rattled off something from the website?

To be an effective advocate for any cause, it's crucial to have (and practice!) a clear, compelling “elevator pitch.” Connecting your organization’s mission to something that resonates personally with your listener can be surprisingly powerful! Meaningful conversations stick with people longer than social media, mailers, and e-blasts—and growing new fans is vital for any nonprofit.

Learn how to link your agency’s message to your own personal “why,” so you’re ready for any audience—your neighbor, a colleague, your PTA friend, or prospective donor…anyone, anywhere!

MEET THE PRESENTER

Joy Partain brings more than 20 years of communications experience across corporate and nonprofit sectors. She has guided organizations through crises including natural disasters, leadership transitions, protests, fatalities, and site closures. Her background spans nonprofits such as Houston Grand Opera and Asia Society, as well as corporate philanthropy roles at Amegy Bank and Kroger. In her consulting practice, she advises clients in the arts, education, government, healthcare, and social services.