AI has unlimited potential – it excites some and scares others. For better, it can cut costs by accomplishing some tasks in a fraction of the time. For worse, it can misinterpret or misrepresent your message with devastating results. This session will cover:

• What is considered responsible use of AI within communications efforts on behalf of your organization,
• What to know about Generative Engine Optimization to help your organization boost visibility beyond Search Engine Optimization,
• How to use it to help you develop content and work more efficiently
• Best practices on when to use, and when not to use AI in your content development.

Don’t miss this opportunity to learn how to use AI responsibly when creating content for your audiences, and how to avoid losing your audience with the overuse or unsupervised use of AI generated content.

MEET THE PRESENTERS

Jennie Roberts

As managing principal and majority owner of Elmore, Jennie Roberts drives the overall firm strategy, ensuring Elmore is positioned to carry forward its strong legacy into an ever-changing future while making sure it remains a place where strong talent can thrive. She oversees the day-to-day business operations of the firm, with a focus on operational effectiveness and continued growth of the agency. This includes Elmore's business development strategy, helping the firm grow through client acquisition, which has led to more than doubling its revenue in the past five years. Throughout her tenure at Elmore, Jennie has provided strategic marketing and media relations management and counsel to clients across a range of industries, including hospitality, non-profit, healthcare, government, entertainment, and education.

Judge Gwyn

Judge Gwyn joined Elmore in July 2022 as a communications strategist. In his current role, Judge utilizes his writing, editing, content, and brand development prowess to support his clients, which include Houston Parks Board, Houston Grand Opera, The George and Barbara Bush Foundation, and others. Prior to Elmore, Gwyn served as the editor and content manager of a digital media outlet, Texas Innovators, which refined his skills in writing, team management, media relations, and project development.