Being in the headlines is not always a good thing. News media thrives on tragedy, drama and scandal – not exactly the kind of coverage you are looking for. Are you prepared to handle an unexpected crisis, equipped for damage control, ready to present the situation in the best possible light? Don’t miss this opportunity to learn how pre-planning can preserve your reputation even in the worst of situations. 

This session will help you:

• Define risks for your organization’s reputation that could lead to a crisis
• Understand the basics of building a crisis communications plan
• Identify keys to a rapid, controlled response when needed

MEET THE PRESENTERS

Since 1990, when Allen Caudle began the crisis and communications training firm Shelton & Caudle (S&C), he has worked with clients ranging from local churches to Fortune 100 companies to prepare for or respond to unwanted attention called to their organizations. With a background in research, marketing strategy and public relations he and his wife Helen Vollmer Caudle have worked side by side with executives to develop and deliver communication that preserves reputation in times of crisis. S&C, as part of Vollmer Public Relations, sold to Edelman Public Relations in 2010. In 2016, Allen and Helen founded Caudle Crisis Communications Counsel (4C) to share their more than 40 years of experience with select clients.

Helen Vollmer Caudle, founder of Vollmer Public Relations, 10th largest independent PR firm in the nation, is a visionary, strategic business leader, seasoned by deep and diverse communications experience who works closely with senior leadership on strategic messaging and the delivery of those messages.